I Am My Own CFO

As women, we are slow to own the fact that each one of us is a Chief Family Officer and a Chief Financial Officer. We are reluctant to give ourselves credit for all we do and our accomplishments. In fact, Viola Davis after winning her Oscar this past Sunday said “I suffer from the Imposter Syndrome.” She went on to say that today she has allowed herself to take credit for her hard work. 70% of the population at one time or another has feelings of being an “imposter,” mostly women. We often feel inadequate and not up to the “job.” We have got to stop doing that and own our accomplishments and recognize the hard work it took to get where we are at.

Can you mentally make a list of the money decisions you made today? Did you pay bills, did you buy groceries, go to a store, dentist, doctor, health club, buy gas for the car, pay for parking etc.?  When you add up all those decisions you made in just a day and multiply that by 360 days you will come to realize you are making financial decisions, weighing and comparing choices before purchasing. You understand money and value much more than you realize. Where you live, the car you drive, the families medical care, if you have children the schools they will attend and childcare are mostly women’s decisions. Think about it, these are all “big ticket” expenses and basically you have done the research before the final decision may be made with the input of your partner or spouse.

Through DyMynd’ s research, it became apparent that early childhood experiences with money shape emotions and behaviors around money. We urge you to think about your first experiences with money. We have found that by delving into and understanding the impact of these early experiences you will better understand the origins of your own money behaviors and how it is continuing to influence your relationship with money.

When you realize, you are your Own CFO you will empower yourself and become a role model for others including your daughters. I urge you to get real with your accomplishments and give up the “Imposter Syndrome”.

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