Cracking the Code on Women and Finance
INSPIRING A WORLD IN WHICH WOMEN ARE ABLE TO ENGAGE FULLY AND CONTROL THEIR OWN FINANCIAL LIVES.
ADVANCING CLIENT ENGAGEMENT STANDARDS IN FINANCE.
PROVIDING TANGIBLE TOOLS THAT DRIVE RESULTS.
MEASURING THE UNDERPINNINGS OF YOUR EMOTIONAL FINANCIAL SECURITY
DyMynd puts into the context the conversation between women and Finance with greater transparency. This, in turn, helps everyone from the investor to their account manager, and from executives at a firm to the financial industry as a whole.
What Women Want in Finance: A Better Experience with Advisers, InstitutionsDecember 15, 2014
DyMynd™ cracks the code on the level of engagement high net-worth women crave but aren’t getting More high net-worth women are opting out of traditional adviser relationships because they don’t like the way they are treated by financial institutions and
He’s Thinking, “Why can’t a woman be more like a man”April 16, 2014
Women and men feel very differently about money and how to use it. Typically, women see money as family vacations, health and home care for parents, private schools and education for children, and philanthropy. Most Men, on the other hand,
Selecting The Right Advisor Is Like Selecting The Right PartnerApril 7, 2014
At DyMynd, we really try to steer clear of the “pink it and shrink it” mentalities or the overly-feminine clichés like princesses and such. But, every now and again, old adages like “kiss a lot of frogs to find your
The “Bag Lady” Inside Many Women Is Real: Part IFebruary 26, 2014
There is a woman right now, somewhere in Chicago, who is in constant fear over her future financial security. She is concerned that she won’t be able to pay for her kids education, handle a medical catastrophe, and feels that
It’s Time For A ChangeFebruary 21, 2014
We are in the middle of a major shift in the world of finance, and the writing is fairly plain on the wall. It wasn’t long ago, before technology indelibly changed the way trading is done, that as an investor
Yet Another Wonderful Example… Finance Continues to Miss the Mark With WomenFebruary 18, 2014
Have you seen the new AXA Advisors ad? If not, click here to view: In it, a women is so preoccupied with concerns regarding her retirement and finances that she blows right past what would have proven to be her