Check out what DyMynd has to say in Moxie Lady! “Men may have historically been the breadwinners and money managers in their families, but no more. Women are in the driver’s seat today and they’re ready to engage. Unfortunately, the still male dominated financial industry hasn’t caught on, and the boys are missing an enormous opportunity because they don’t know how to talk …
What Women Want in Finance: A Better Experience with Advisers, Institutions
DyMynd™ cracks the code on the level of engagement high net-worth women crave but aren’t getting More high net-worth women are opting out of traditional adviser relationships because they don’t like the way they are treated by financial institutions and advisers, according to a new study by DyMynd™. To crack the code on women and finance, DyMynd™ conducted a year-long …
He’s Thinking, “Why can’t a woman be more like a man”
Women and men feel very differently about money and how to use it. Typically, women see money as family vacations, health and home care for parents, private schools and education for children, and philanthropy. Most Men, on the other hand, see money as a number, once they reach that number they’ll be fine. Just last week I was having a …
Selecting The Right Advisor Is Like Selecting The Right Partner
At DyMynd, we really try to steer clear of the “pink it and shrink it” mentalities or the overly-feminine clichés like princesses and such. But, every now and again, old adages like “kiss a lot of frogs to find your prince” actually apply. It’s advice that, at best, is questionable for dating and romance, but it has its applications to …
The “Bag Lady” Inside Many Women Is Real
There is a woman right now, somewhere in Chicago, who is in constant fear over her future financial security. She is concerned that she won’t be able to pay for her kids education, handle a medical catastrophe, and feels that she is likely to outlive her money. She is terrified that, before she knows it, she’ll be living in a …
It’s Time For A Change
We are in the middle of a major shift in the world of finance, and the writing is fairly plain on the wall. It wasn’t long ago, before technology indelibly changed the way trading is done, that as an investor your choice of investment firm had direct consequences on your portfolio’s performance. It was during these times that firms like …
Yet Another Wonderful Example… Finance Continues to Miss the Mark With Women
Have you seen the new AXA Advisors ad? If not, click here to view: In it, a women is so preoccupied with concerns regarding her retirement and finances that she blows right past what would have proven to be her soulmate. Poor thing. Then, thanks to the good people at AXA, she gets her finances sorted out, and can now …
Want to Connect with Someone? Start By Being Human.
A recent study by Relative Solutions LLC states “Women want more engagement, more collaboration and have a broader view of what they want from their resources than their male counterparts”. Women tend to build relationships across a table, meeting for coffee or lunch. Women are very comfortable with direct engagements, sharing the day-to-day events of their lives. Men, on the …
“MONEY” Isn’t a Dirty 4 Letter Word
There is a problem in our society and how women relate to money. It’s a problem that goes back a long time, but it is solvable. Society has traditionally taught women that there are social taboos that you simply do not talk about; politics, religion, and money, to name a few. Specifically to money, the business of money was considered …
DyMynd Roundtable For Leading Chicago Women
Today, DyMynd Launched the 2014 Roundtable series to capture the voice of Chicago’s leading women and their experiences in Finance. We have heard from women that Finance has it wrong and that the “pink it and shrink” approaches are not sufficient enough to drive real engagement. We want to provide an opportunity for women to have real conversations about their …
UK Banks Propose Personality Testing
With all of the issues UK banks are dealing with, most notably the LIBOR issues from this past summer, it stands to reason that new ways of doing business can’t be far off. We were delighted to see, in this case, HSBC® take a proactive approach and suggest using tools like DyMynd to help address some of the deeper-rooted issues …
The many ways DyMynd helps firms
One of the hardest questions for us to answer here at DyMynd is “exactly how does DyMynd help?” Our response is usually something along the lines of, “Where do we begin?!” DyMynd has countless benefits and applications to firms that inherently struggle to know their clients better and then to capture and retain that information, let alone act against it. …
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